Reading Material, Predictable Magic
We love a tangible side of ID, but a infancy of designs will never move beyond concept because theres a dim area in ID everybody hates to combat with a commercial operation side. Predictable Magic empowers we to face a challenge, to have we a better leader and commercial operation owner. Its full of examples of how one creates products which ring with consumers by making romantic connections. $19 upon Amazon but from January 4-9, US Kindle owners can download it for free. Start a brand new year off right people. Predictable Magic.
Authors: Deepa Prahalad, Ravi Sawhney (Buy it upon Amazon)
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