Aston Martin and Burberry Create Media Rich Ads for Network Targeting Affluent Consumers
The oppulance brands are apropos increasingly active upon a internet. They are additionally conscious of a fact which a online business should not intermix their brand equity. In order to say their exclusivity tip brands like Aston Martin as good as Burberry are enchanting intensity shoppers with rich-media ad units served opposite rarely specialized verticals upon a brand new ad network targeted privately at affluent consumers. Both a British brands have taken a initiative as good as have created tasteful as good as enchanting video calm as good as have used Flash.
Martini Media as good as TDP Media have come together to emanate a ad network which they claim reaches over 60 million consumers with average annual incomes greater than $100,000 by 1,400 Web sites. Skip Brand, a CEO of Martini Media let out a very critical as good as engaging anticipating which individuals with household incomes of $250,000 as good as up are upon a Internet up to 34 hours a week, a best of any demographic. The affluent are a many accessible by a internet as good as a oppulance attention should take advantage of it.
The partners in this ad network element each other well. Martini Media specializes in building video advertising campaigns for upscale brands, while TDP Media has two networks, The Digital Partnership as good as Affluent Digital Media who support to business-to-business as good as business-to-consumer marketing, respectively. Burberry made chain in fashion verticals by a network. Their ad expands into a video of their holiday 2010 campaign. Meanwhile, Aston Martin placed a 300600-pixel rich-media ad section upon sites in a sports as good as classic cars straight of a network upon sites such as Sports Car Di! gest.
Via: luxurydaily, thedigitalpartnership
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