The Classicist: Bergdorf Goodman Unveils High-Tech Holiday Windows [video]

Legendary luxe New York dialect store Bergdorf Goodman, founded in 1901, is famous for the amazing, elaborate holiday windows which daunt shoppers as well as passersby alike. This year is no exception, with the added attraction of some high-tech facilities debuting for the really first time. The 2010 windows, entitled "Wish You Were Here," take their inspiration from fantasy travel to far-flung places involving some rather unusual ways of removing there. The displays feature an form of "wild mash-ups of astonishing arrivals as well as departures", each with visual influences as diverse as Roman mythology, 1940s Hollywood musicals, the city's original Penn Station, as well as the really first scholarship novella film.

This year, for the first time, QR codes upon several of the windows enable people to view an online Bergdorf Holiday Gift Finder as well as the video depicting the making of the holiday displays (above) simply by scanning the codes with their smartphone or handheld digital device. Produced entirely in-house by Bergdorf, the video facilities the song "Follow Me" by 17-year old rising Sony artist Audrianna Cole. "We have been in the surprise business," notes David Hoey, Bergdorf Goodman's Senior Director of Visual Presentation as well as Window Design. "This job is partial architect as well as partial cake decorator." Each of the landmark store's 5 categorical Fifth Avenue windows represents the different destination as well as the special process of conveyance:

Gallery: Bergdorf Goodman 2010 Holiday Windows

All images courtesy Bergdorf GoodmanFull Speed AheadDay Tripping! A Guided TourReady for Takeoff

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Filed under: Apparel, Luxury Travel & Hotels, The Classicist, Video, Architecture & Design, Luxury Shopping

The Classicist: Bergdorf Goodman Unveils High-Tech Holiday Windows [video] creatively appeared upon Luxist upon Mon, twenty-nine Nov 2010 09:02:00 EST. Please see our conditions for use of feeds.

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