Hublot Becomes Official Timing Partner Of Ferrari

Hublot is nothing if not daring. Announced today at Mugello outside Florence, Hublot became the official timing partner of Ferrari. The press release states that this is not a simple tie-in for the creation of a product, for licensing or sponsorship, but rather a comprehensive agreement that will cover all activities of both Ferrari and Hublot moving forward.

With this, Hublot becomes the "Official Watch of Ferrari," "Official Timekeeper of Ferrari," "Official Timekeeper of Scuderia Ferrari," Official watch of Scuderia Ferrari," and "Official Timekeeper of the Ferrari Challenge."

Another big move by Hublot. Now lets see if they can do what both Girard-Perregaux and Panerai could not.


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